Are you considering taking your business global? Then you’ll need the help of a professional translator to make sure your content is on-point, accurate and engaging, no matter the language or culture of your target market.
With the rise of e-commerce websites, your shop is now open 24/7, and making sure you can cater to someone on the other side of the world while you’re fast asleep is of huge importance if you have designs on growing your business.
Many automated, non-human translation services are only accurate up until a point, and even the simplest of mistakes can make your business look unprofessional and uncaring of a particular target market. Accuracy is key, not to mention an appreciation of local customs, expressions, and slang, and that can only be achieved with a human translator.
Assuming you’re with us on that point, then it simply comes down to this: do you hire someone to work in-house on translation projects, or do you outsource it to a professional translation service?
Well, here we take a quick look at the pros can cons of keeping it in-house vs outsourcing.
Keeping Translation In-House
Employing anyone in any particular role is always a big decision, and doing so with an in-house translator is no different. Hiring a translator to work in your office space and collaborate with your employees is obviously an advantage in and of itself, given that you won’t be restricted to communicating via email or Skype.
It also means you’ll typically have documents and content translated quickly, however you will need to pay your in-house translator a salary plus benefits, not a per word or per page fee. Having a full-time translator is fine, provided you have the work to keep them busy, otherwise they quickly become an expensive luxury.
If you go down the route of bringing in an in-house translator, you will likely see the benefit of them working closely with the rest of your team, learning the ins and outs of the business and matching the tone and style of your content when the time comes to translate it.
Of course, making a translator part of your team will inevitably mean having to do without them for parts of the year, as they take annual leave or call out sick. Not ideal when you have deadlines to meet!
Outsourcing Translation Services
Turning to a professional translation service means working with someone outside of your office. Just as you would expect with other contractors, these translators will usually command higher rates such is the quality of their work.
This can actually be more cost effective for you if your translation requirements are ad-hoc, as you’ll only pay for the services that you require, usually quoted on a per word or per page basis. The downside to this is if you have a large volume of content that needs translation, it can become quite expensive quite quickly.
Another clear benefit to outsourcing translation is if you have little office space to accommodate another in-house employee. Outsourcing to a professional translation service saves on the overheads of expanding into a larger office and paying an additional salary.
However, the main advantage of choosing a professional translation company over an in-house hire is without a doubt the fact that you will have access to a wide range of translation professionals. The skillset of an in-house hire may be narrow, but the skillsets available within a professional translation company can be very broad. For example, a native Spanish speaker would handle the Spanish translation, and a native German speaker would handle the German translation, and so on.
By outsourcing your translation needs, you have the peace of mind that your content will be translated correctly by someone who understands the idiosyncrasies of their own language. Plus, you will never have to worry about having to wait for your translator to come back from holiday or calling in sick; a professional translation company will always have someone on hand, ready to take on your next translation job.
Whether you choose to bring in your own in-house translator or opt to outsource your next translation task, selecting a skilled professional translator can be of paramount importance to the success of your business as you enter new markets.
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