Health App Localization: What It Is and How It Works!

Almost every business now has mobile apps that allow users to complete tasks while on the road. And the healthcare industry is likely to be a leader in this area. Health applications have gone worldwide, providing users all over the world with a simple method to manage their emotional and physical well-being. However, these apps would not have been as successful as they are now if not for localization and translation.

The world is changing at a breakneck speed, from language translation apps that look for medical services near you to the internet and smartphone apps that ensure you get your medication on time, every time! Mobile health apps are now used by healthcare workers to improve daily clinical communication in treatment and care planning.

The health business has introduced plenty of useful apps in the market, whether it’s for obtaining medical information or scheduling a doctor’s visit. The rise of health technology promises to give everyone access to economical and high-quality healthcare.

Here are some examples of the kind of apps that are currently accessible in the market:

• Apps for scheduling doctor’s appointments
• Apps that allow you to communicate with doctors, via chat, to resolve medical issues
• Apps that provide information on drugs, symptoms, and dosages
• Apps to help you keep your mental health in check
• Apps for meditation
• Apps for women’s health that assist them in keeping track of their cycles, tracking their pregnancy progress, and increasing their awareness about female-specific disorders.
• Fitness Apps for many types of exercises are available
• Apps for weight loss
• Nutrition Apps for Diet

The Mobile App Localization Deal

When it comes to globalizing your mobile app, accessibility is the most important goal, which is why localization is so important. Your users will be able to navigate your app in their native language and consume culturally relevant information if you localize it.

Language Translation Made Possible by Technology

The Pacer app is a good example of proper localization. Pacer is a pedometer and workout tracker in one app. Personalized fitness regimens, a step counter, guided workouts, and a bustling, friendly community forum are just a few of the amazing features. The development team didn’t tailor their offering for the Russian market until they detected a spike in downloads from Russian consumers (more than 3.57 percent of daily downloads were from Russians).

If you have a healthcare mobile application that is looking to find its way around the Arab world, then it has to be localized, personalized to Arab characteristics, and most of all, you’ll benefit from depending on a professional partner for the localization process; a partner that has great experience in the localization of mobile applications, as well as in the healthcare industry.

But, the Pacer app was just getting off the ground. As a result, they didn’t have the financial means to undertake a large-scale campaign in Russia. They had to employ a student to translate their existing content into Russian, due to financial constraints. However, the standard of the work was poor. After receiving enough negative feedback, the Pacer team opted to engage experienced translators to rework the task. What was the outcome? Pacer boosted its daily downloads from 2.63 % to 17.49 %, climbing to number 7 in the Health & Fitness apps category (from a low of 102)! A Genuine impact of proper localization!

Bringing Localization for Mobile Apps to a Closure

Localization of mobile apps is important in almost every business. The majority of customers are now concentrating on their own health and well-being. As a result, there has never been a better time for health app developers to localize their services.

With so many apps on the market, it’s critical that businesses do everything they can to stand out. Now more than ever, they must position themselves as leaders in their sector. Localizing your app to meet the demands of your users is far and away the best method to start growing your community. We can assist you if you don’t know where to begin. We’ll walk you through the procedure and lay the groundwork for your global expansion.

Contact Torjoman today to learn more about our specialized localization services that will help you reach markets beyond your wildest expectations!