Why Is It Crucial to Translate Into Urdu in This Digital Age?

Unlock the world of linguistic diversity with our exploration of how to effectively translate into Urdu. Dive into the nuances of this rich language and the transformative power of accurate translation.

If you plan to connect with global audiences and expand your business to multiple overseas markets, you will have to overcome many challenges to make your business stand out among others in your industry. Among these challenges comes breaking down the language hurdles. 

Translation services come in the form of a rescuer to bridge the language gaps and enable smooth communication among different communities. Although English is the international language of communication, only 10% of the world’s population speaks English. Speaking to people in their native languages has become inevitable for businesses trying to approach new global customers. 

As spoken by more than 100 million people around the world and considered the 2^nd most spoken language in 5 states, translating into Urdu is necessary if you are willing to reach out to the Urdu-speaking population. 

Whether you run a local or international business, speaking to your customers in a language they are familiar with is paramount. If you are expanding your business to Pakistan or any of the nations where Urdu is prevalent, you have to partner with a reliable translation agency to provide you with rigorous Urdu translation services. In this blog post, you will have insights into the significance of the Urdu language and the need for Urdu translation services, and be introduced to the key benefits of translating into Urdu. Let’s delve into this!

The Significance of Urdu

Urdu is a member of the Indo-Aryan group that belongs to the Indo-European family of languages. It is the national language of Pakistan and is widely spoken in India. Urdu speakers are also scattered over many other nations such as Afghanistan, Bahrain, Bangladesh, Botswana, Fiji, the UAE, the US, and the UK.

Urdu is seen to be intelligible with Hindi despite some apparent differences between both languages. For instance, Urdu has been highly impacted by the Arabic, Persian, and Turkish languages. On the other hand, the Hindi vocabulary has been hugely influenced by Sanskrit. Moreover, each language uses a different writing system. Urdu uses an updated form of Perso-Arabic script named Nastaliq, while Hindi uses Devanagari.

The Need for Urdu Translation Services

Owing to the huge number of Urdu speakers in Pakistan, India, and many other nations, translating Urdu has become of the utmost importance, especially for businesses expanding to any of the Urdu-speaking areas. 

Nowadays, most companies have their brand information in English being the global language for communication. Yet, some customers prefer to communicate in their native language even if they can understand and interact in English. 

To bring your product or service to Urdu-speaking customers and engage with them, you have to translate your business documents, marketing materials, website, and product descriptions into Urdu. By showing respect and appreciation for their language and culture, you will manage to connect with Urdu-speaking customers and establish solid relationships with them.

However, the Urdu language is a unique language with a lot of complexities and nuances in terms of vocabulary and grammar. When it comes to translating English into Urdu, huge differences will be found between English and Urdu. Here are some of them:

• Sentence structure: The sentence structure in English is “subject-verb-object, while, in Urdu, it is “subject-object-verb”.
• Prepositions: English is a language that immensely uses prepositions. In Urdu, only post-positions are used.
• Writing System: English is written in separate letters from left to right, unlike Urdu which is written from right to left and all the letters of a word are put together. 

Owing to the above-mentioned differences, professional translators who are native speakers of Urdu and fluent in the English language are needed to provide you with the highest quality Urdu translation services.

The Benefits of Urdu Translation Services

Urdu translation services are beneficial for many sectors and industries. Here are some of the key benefits:

Achieving Customer Satisfaction and Engagement

To successfully penetrate markets where there is a significant number of Urdu-speaking populations, you have to translate your business information into Urdu. However, you should rely on a professional language service provider or translator to fully address all the cultural aspects of this critical language. When you translate and localize your marketing materials to be culturally appropriate, you will be able to capture your target audiences and win their trust. As a result, they will feel respected and appreciated and be more interested in buying your product or using your service. 

Maintaining Accuracy and Consistency

If you decide to translate your brand into Urdu, do not fall into the trap of machine translation. AI or machine translation tools will never achieve the impact you aspire to as they cannot identify the cultural elements of a language. Thus, you have to rely on a trustworthy agency to provide you with translations that are accurate and culturally sensitive. Accurate translation services will help you keep your original brand’s tone, message, and voice.  This consistency helps build trust and credibility among the Urdu-speaking audience, strengthening your brand’s global image.

Translating Legal and Medical Documents

The legal and medical fields have special terminologies and technical information. Hence, only experienced translators who are native speakers and subject matter experts will be able to deliver high-quality Urdu translations that help you avoid any inconveniences or misunderstandings.

Increasing Your Market Reach

Translating and localizing your marketing campaigns into Urdu will help you expand your reach and increase your brand visibility. Furthermore, translating your website into Urdu will help the Urdu-speaking customers find you easily in search engines, and; hence, the number of your website visitors will skyrocket, resulting in higher conversion rates.

Summing up

The current global era necessitates international communication thanks to the advanced innovations in technology and the internet that have made the world a small village. Therefore, the only way to effectively interact and communicate with people of different languages and cultures is through accurate translation services.

Since translation into Urdu plays a vital role in transforming content and enabling businesses to connect with a vast Urdu-speaking audience, do not hesitate to invest in professional Urdu translation services.

Torjoman offers best-in-class translation services for more than 120 languages including Urdu. At Torjoman, we have translators who are native speakers with sufficient knowledge and subject-matter expertise to help you make a strong bond with your target audiences and stay at the top of the competition. Get an instant quote now!