5 Translation Trends in 2023 You Must know

Technology is evolving rapidly and unexpectedly, and so are all the related industries including translation. Applying advanced technological tools in translation and localization had a huge impact on the growth of the industry over the past few years.

According to Marketwatch.com, the translation services market is anticipated to increase from USD 39726.79 million in 2021 and reach USD 45374.15 million by 2027. Moreover, the U.S. Bureau of Labor Statistics has predicted that the number of employed translators and interpreters will grow by 20% from 2019 to 2029.

In a multilingual world, businesses start to realize the importance of having a global presence and reaching wider audiences. However, maintaining their international expansions cannot be done without having or partnering with a language service provider to translate and localize their products into other languages. That is why translation is acquiring ultimate necessity which predicts its fruitful future.

In this blog, you will know the most famous translation trends that certainly started in the past few years and will continue to grow in 2023 and beyond.

The Use of Machine Translation and Post-editing

Machine translation is a software tool that automatically translates any text into a new language. The accuracy of the translated text usually ranges from 60 to 90%. Machine translation depends on artificial intelligence and automation and is widely used by many companies due to its cost-effectiveness and time acceleration.

As reported by globenewswire.com, the machine translation market size is expected to reach USD 4,069.5 Million By 2030.

In fact, applying machine translation can be efficient if only post-editing is done. The post-editing process involves sending the machine-translated document to an experienced linguist who localizes the content and makes sure that the final text is flawless and professionally correct.

All in all, with the application of artificial intelligence, machine translation is expected to be more advanced in 2023 and the years to come.

The Increasing Demand for Localization

Since the whole world now is communicating online, companies opt for digital and recognizable profiles. Thus, they have started to hire language translation agencies to localize their websites, product names, and paid marketing materials into multiple languages. Torjoman’s localization team can handle any digital content such as multimedia, videos, mobile and web apps. They can cross any cultural and language boundaries to help you increase the number of global customers and boost their engagement.

To put it simply, localization is the adaptation of any content to meet the requirements and expectations of a target audience and cross the borders of any language nuances. Localization will continue to develop in 2023 as global firms started to understand how localization is valuable in reaching global customers through having multilingual websites or social media platforms.

The Rise of Online Learning and Education Platforms

E-learning is considered to be one of the top translation trends in 2023. Since the pandemic, the demand for online learning has grown as most schools and universities shifted online. Therefore, the e-learning industry has flourished remarkably and continues to grow and become appealing to all people around the world.

How translation is crucial in e-learning? Well, e-learning websites have started to make their content accessible to a wider range of audiences by translating it into different languages through video translations and subtitling.

Reaching Global Audiences through Transcreation

Transcreation combines two words: “Translation” and “creation”. Simply, it is the adjustment of words, idioms, figures of speech, brand name, and design while having the original idea in mind to resonate with a new target market. It is a kind of marketing translation that aims at having a great customer experience by addressing any cultural nuances.

With the latest developments in logistical procedures, companies became more enthusiastic to tailor their marketing content through translation and transcreation to suit new audiences overseas.

The Need for Multilingual SEO Techniques

One of the highly effective marketing strategies is having a multilingual SEO. Multilingual SEO is the process of optimizing SEO content to be available in multiple languages.

Do you want to expand your global presence? Localizing your content only will not be the best solution. Multilingual SEO is essential if you want to boost your organic search results in a target language and this will help you have a solid online presence.

To wrap up, knowing the translation trends in 2023 helps you identify the challenges in the market and figure out the best practices. If you have not set your marketing plans for 2023 yet, consider such trends to be able to stand out in a crowd of competitors.

Once you decide which translation and localization projects you need this year, Torjoman will be your best and most reliable language service provider. With our flawless and high-quality translation and localization services, we will help you skyrocket your sales globally.