How Content Localization Boosts Your Social Media Marketing Strategy

Social media marketing is one of the most powerful marketing strategies that marketers are always keen to use to interact with customers, achieve more engagement, and even collect data. It is defined as the use of different social media platforms such as Facebook, Instagram, Twitter, TikTok…etc to promote your business and gain new customers instantly.

Whether your business is big, medium-sized, or small, you need to promote your product or services through the different social media platforms due to the following important reasons:

• Cost-effectiveness
• Getting more traffic to your website
• Collect Customers’ data
• Engaging more with customers

Statistics have shown that in 2023 the number of social media users worldwide reached 4.89. Therefore, social media marketing is your primary key to reaching out to your target customers. However, when you decide to penetrate international markets, you have to overcome a lot of barriers such as those of language, culture, religion, and politics. This can only be achieved through transforming your original content into something that will resonate with your target customers.

Since most people interact with social media content only when it is in their native language, you have to consider localizing your social media content to look appealing to your new customers. In fact, translating your content into the target language will not entirely help you engage with new customers. Only content localization can cross all the barriers to entice your new audience.

In this blog, we will define content localization and explain how it boosts your social media marketing strategy.

What is Content Localization?

Content localization is molding and optimizing your content to fit the linguistic and cultural nuances of your target audience. Translation is only the first step in localization.

When it comes to expanding to new countries, the one-size-fits-all content strategy that you follow will never be effective. However, adapting your content according to each market will guarantee positive interaction and help you establish a solid foothold.

At Torjoman, we have a team of professional translators who can deliver best-in-class localization services by adapting your message to resonate well with the culture of target customers.

Why Content Localization is Important for Social Media Marketing

Content localization helps you get over the linguistic and cultural barriers since the majority of internet users do not understand English. The following are some key benefits content localization can bring to your business.

Improving Your Brand Visibility

Content localization enables you to understand what your customers like and what they do not. Thus, you can adapt your content according to the data you collect and attract your target customers quickly.

When people find that your content looks natural and addresses all their cultural norms, they will interact positively through liking, commenting, and even sharing your social media posts. As a result, your brand visibility will be significantly increased.

Achieving Good SEO Results

Through localizing your content, you can attract and retain your organic global traffic. When customers get attracted by your content, they will be more interested in having a look at your website, and this will help your website rank high in search engines.

Increasing Sales

When you localize your content to speak the language of your target customers, they will be more willing to buy your product or service as the content looks as if it is originally written for them. It addresses their cultural norms and they can fully understand your product information. They may even recommend your product or service to family and friends through mentioning and sharing. So, they will turn into brand ambassadors.

Engaging more with Customers

When you localize your social media content, make sure to address not only the language, but the preferred tone of voice, slang, and local events of the target market. When people find that you respect and care about their local events and news, they will be more loyal to your brand.

To Sum Up

Whether your business is international, start-up, or medium-sized, content localization should be an essential part of your social media marketing strategy. It guarantees the effectiveness of your strategy and ensures a great increase in your conversion rates.

Torjoman offers you the best digital marketing and localization services that help you establish a strong international presence and gain new customers easily.