Choosing the Right Market and Language Preferences
If you’ve made a plan to expand your business globally, it would be wise to do so after doing deep research about the emerging markets with high growth and potential ROI. You can’t penetrate all markets at once because this requires a lot of effort and financial resources. If you want to expand in markets that speak different languages, then consider hiring multimedia localization services from a trusted translation agency that would offer video translation, video transcription and voice over services in your target language.
Determining Your Customer Base
Researching the trends and preferences of your customer base in the potential market is an essential ingredient for successful expansion. You may need to localize your content according to your customer base preference. For example, factors like gender and demographics will affect your content’s effectiveness, as what would attract women might not attract men, and what would interest people in a certain country, might not attract people in other countries.
Use of Devices and Favorite Platforms
Consider which devices your potential market uses more for content consumption and what their favorite platforms are. For example, the Gulf market prefers Twitter and Snapchat more than any other social media platforms, so you may want to focus on these platforms.
Globally, mobile phones have taken over any other digital device for content consumption. On average, 170 minutes are spent using smartphones while 120 minutes are spent on computers and 75 minutes on tablet per day.
Also, you should consider your target audience’s preferable operating systems; some prefer Google Play (Android) while others prefer Apple Play Store (iOS). If you are launching an application in China where most users are pro-iOS, it would make sense to ensure that you offer your application in this platform.
Type of Content
Different markets consume different types of content. Statistics show that 43% of global users prefer to watch videos over reading text on the internet. So before invading a new market, deep market research should be done to be able to decide what type of content will trigger your audience.