Fact 4: North Korea, with nearly no online usage penetration among the general population, ranks last globally.
Fact 5: Business is growing and booming in the UAE (the Middle East’s business hub), Denmark and South Korea, and is down in Pyongyang.
Rules of the Game: SEM, PPC and SEO
And now, after all is said and done, we’re 100 percent sure that when any company wishes to get found on the internet amid millions of other businesses, one of the top methods they have to use is: Search Engine Marketing (SEM).
Search engine marketing, thus, is the umbrella covering both the pay-per-click advertisements (PPC ads) and the organic search initiatives that we refer to as search engine optimization SEO. So, what is the difference?
In simple terms, PPC (pay per click ads) is the same as search engine marketing (SEM), or an important part of it, noting that both are paid initiatives and both need budgets. So, whether it’s called PPC, CPC, paid search, or search ads, we are now aware that it is referring to paid search marketing, typically through such search engines as Google and Bing.
What is the Difference Between PPC and SEO?
SEO and PPC are both marketing tools that marketers use to achieve their marketing objectives. SEO is the organic (non-paid) effort that goes into marketing through search engines. While PPC, as we mentioned above, is the paid version.
And now it’s time for an important question: After a company has established all their online assets and social media profiles with a view to getting found in the digital space, can they relax and rest assured that the content will be engaging their multilingual audiences in various foreign markets?!
The answer is definitely a big No, and here comes the role of professional Language services providers, Like Torjoman, with their crucial services of SEM localization.
Why SEM localization From Torjoman?
At Torjoman, our strategy has always been based upon the facts and figures derived from our in-depth surveys, which have revealed that businesses, both in the MENA region and around the world, need our Multilingual SEM Localization service for two important reasons:
- 85% of users prefer websites in a regional language.
- The majority of online experience starts with a search engine!
Taking these compelling facts into consideration, Torjoman has always been focusing our strategy on delivering world-class SEM localization services. In addition to the services of SEO localization, multimedia localization, marketing localization, software localization, game localization, Torjoman has over the years established a worldwide reputation for providing clients with second-to-none SEM & SEO localization services.
Fully aware that most users have a preference for reading ads, visiting and staying for a long time in websites that are written in their native language, Torjoman has mixed the company’s arsenal of the latest translation technology with the extensive expertise of our expert translators for effectively localizing our clients’ SEM content. The final purpose has always been to allow those clients to grow their global reach and boost their search engine rankings around the world.
So, whether they want to reach customers anywhere across the globe through a website, or wish to communicate internally with their global workforces via an app, or even aim to create software for multiple countries, Torjoman’s SEM localization services will do it for our clients!
To sum up, in this world, life without the internet is becoming both unimaginable and inconceivable; so, don’t hesitate to contact us today for a free quote.