E-Commerce Translation

Why is E-Commerce Translation Important, and How Can It Be Done Correctly?

  • Categories: Translation
  • Written By: Torjoman
  • Date: March 15, 2022

Expansion of a business across borders was once thought to be extremely difficult. Because of new advanced technologies, you can now expand your business into any country you like. E-commerce has developed as a result of digitalization. Furthermore, it has altered the entire commercial landscape. You can display and sell your items in different parts of the world if you manufacture them in China. You’re probably wondering how. To do so, you must first shift from brick-and-mortar stores to e-commerce and then translate your website into the target market’s language.

Why is e-Commerce Website Translation Important?

A multilingual website is no longer an option for each company, but rather a necessity. Every entrepreneur seeks to expand and grow their business. Online sales are rapidly increasing in this era of globalization. In 2022, it is predicted to reach 5.4 trillion US dollars. If you’re a small business owner who’s doing well in your market, you’ll undoubtedly want to expand your operations to new markets. E-commerce may help you do this by giving you a platform to expand your business across borders. Do you know that global retail e-commerce sales are 4.28 trillion dollars, and that by 2024, the share of total global retail sales will be 21.8%?

Let’s take a look at some more examples: big worldwide brands like IKEA, Nike, and Amazon all offer multilingual eCommerce websites. Their brands did not become well-known immediately. They translated their websites into numerous languages, establishing themselves as a trusted and profitable multinational brand.

Amazon.com is one of the most well-known instances. Once upon a time, Amazon was a neighborhood bookstore. Through translation and localization, it became a global store with the support of an eCommerce platform. It offers its foreign customers a native shopping experience in addition to a wide choice of products. This is due to the fact that they have translated the website into different languages and offer cutting-edge mobile apps tailored to the needs of potential customers. To summarize, in order to compete in today’s market, you need a reliable platform that allows you to translate your website into numerous languages and reach a global audience.

Expanding Customer base

When entrepreneurs decide to enter international markets, they confront numerous challenges due to the fact that they must compete with local businesses. Even if you provide excellent service and have excellent customer service, you will face competition from local and regional big stores. You must give a positive shopping experience for potential customers. You must go above and beyond for this. Foreign stores take precedence over local stores.

Native Language: They are born in the same region. Therefore, they speak the language of the customers.

Knowledge about Consumer Behavior:  They know the customers’ likes and dislikes and provide services accordingly.

Gain the customers’ trust: Customers’ confidence has been earned over time by offering services that are tailored to their tastes.

The nicest aspect of e-commerce website translation is that it gives browsers a native experience.

They know the website is created for them because of translation and localization services.

Because their regional and cultural characteristics are considered, they feel more welcomed and valued.

As a result, your customer base expands.

Go for Native Branding

E-commerce translation not only increases your earnings, but it also improves your brand’s image and reputation. Profit is the primary goal of any business. As a result, if you invest in the translation and localization of your website, you will gain numerous benefits. It demonstrates that you value your potential customers and that you are serious and professional about your business. Customers are increasingly aware now than ever. Before making purchasing decision, they research similar websites and read customer evaluations.

In a brief, customer reviews help to improve your company’s reputation and revenue. As a result, in today’s digital environment, translating product descriptions and promotions is just as important as translating reviews. Customers all across the world will trust your brand and buy your products and services as a result.

If you follow industry standards when translating a website, the tiresome work will become much easier. Furthermore, you will produce state-of-the-art website translation in a systematic manner. Let’s have a look at how to properly translate a website.

Begin with the five most commonly spoken languages.

English is a global language, that is widely spoken. As a result, having an English-language website is essential. Aside from English, a website must be translated into four other widely spoken languages: Chinese, Hindi, Spanish, and Arabic.

Invest on SEO optimization.

You must conduct many forms of analysis on your online website before proceeding with website translation. This analysis will show you how to boost the number of visitors to your website. It instructs you on a term that people use to search for certain products and services on Google and their preferred search engine; as a result, you must hire a team of experts to seek for keywords in many languages so that you may begin website translation in a methodical manner.

Pay Special Attention to Customer Support

Some individuals believe that website translation just entails the translation of landing pages, product descriptions, and menus. Do you notice that bugs will sometimes occur at any time in the digital world? As a result, client service is critical. According to a HubSpot poll, 60% of customers are angry after a bad business experience and opt to stop buying products from that company. Customers that receive good customer service, on the other hand, are twice as likely to do business with the same company again.

This is a significant figure. Customer service is not a luxury; it is the most effective strategy to win in the face of severe global competition. It is important to the client if they can submit a complaint in their native language and receive an immediate response in the same language. There are various methods for achieving website translation. You can engage a multilingual team to handle complaints in a variety of languages. You should also make customer service available 24/7. If you automate all of your operations, you can provide customer service 24 hours a day.

Develop a System of Multilingual Reviews

Machine translation can handle large amounts of data in a short amount of time. Nonetheless, it is discouraged because it leads to misunderstandings. You must be looking for an AI Powered Language Solution in the realm of e-commerce. Manual translation of reviews appears reasonable, but it is not a realistic strategy and will waste time. An innovative translation system will help you put reviews in any language onto your website. It also translates into whichever language other customers are reading at the time. If you value quality, the truth is that machine translation alone cannot deliver 100% accuracy; nevertheless, an AI-powered language solution combines machine turnaround with human contact.

To sum up, are you prepared to invest on e-commerce translation services? It is an urgent requirement. If you try to interact with clients in a language that they understand, you may simply expand your business across national lines. One of the most essential advantages of e-commerce translation is that it allows you to easily cater to any location. It will save you money on travel and office space, which you may put towards other aspects of your business.

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