Multilingual Content Marketing

Best Practices for Multilingual Content Marketing in the Middle East

  • Categories: Marketing
  • Written By: Torjoman
  • Date: May 12, 2023

The number of global internet users is continuously rising and reached 40% of the world population so far. People, now, prefer to do most of their activities on the Internet such as shopping, research, work, and socialization. This encourages businesses to jump on the global bandwagon to enlarge their customer base and have a solid international presence by approaching target customers through the platforms they use daily.

However, converting prospects into customers and customers into repeat buyers cannot be fulfilled without having a strong multilingual content strategy that is effective and fits each target market.

In this blog, we will highlight the definition of multilingual content marketing strategy, its importance, and the best practices to make the most out of it. Let’s dive deeper.

What Is Multilingual Content Marketing?

Multilingual content marketing is the creation of content to be available in various languages. This means retaining all the marketing principles and objectives of the original content in more than one language and, at the same time, keeping the original message intact.

This strategy aims at building trust with potential customers and attracting them through content that looks as if it is primarily written just for them. This includes the adaptation of the message, text, and all the visual elements to resonate with their culture, preferences, and buying behaviors.

What Is the Importance of Multilingual Content Marketing?

The only way to engage new global customers is to speak their own language. Here comes the importance of having a multilingual content marketing strategy.

If you keep your content in its original language and introduce it to new local markets, you will be leaving a lot of money on the table and your target audience will be put off so easily since most people prefer to see content in their own native tongues.

Here are some of the top benefits of multilingual content marketing:

Reaching a Wider Number of Audiences

Nowadays, people are no longer interested to see content in foreign languages. They get enticed by content that speaks to them in their native languages because they feel welcome and respected. Thus, going the extra mile in crafting content that is appealing to the languages and cultures of target customers will definitely play a great role in the success of your expansion plan and help you gain a wider customer base.

Skyrocketing Your Conversion Rates

When keeping your customers’ cultures in mind while creating your content, it will be more natural to the extent that customers will be more likely to visit your website and buy your products and services so fast. Hence, this will increase your conversion rates remarkably, and you will gain a competitive advantage since you will win the trust and loyalty of your target audience.

Improving Your SEO Rankings

Incorporating the keywords that your intended audience uses in search engines will help your website rank high in search results. When you decide to share content in other languages, you have to do research about the terms your global target customers use in their own languages to search for your products or services. When you add the right keywords to your website, you will definitely drive greater traffic.

Now, let’s walk you through some of the best practices for a better multilingual content marketing strategy.

Craft a Content That Can Fit Any Language

Before you think about translating and localizing your content into various languages, you have to craft your original content to fit every language. This means that you should select your original message, images, and values to be easily localized into other languages. Stay away from metaphors, idioms, or imagery that have different meanings in other languages to avoid any costly consequences.

Moreover, you have to establish solid and best-in-class content in your original language so as not to lose your core message when you translate it into different languages.

Research Your Audience

In order to tailor your content to resonate with your target customers, you have to do profound research about their preferences, cultures, and values. This way you will be able to customize your content according to each market.

Optimize Your Website with Multilingual SEO

Adding keywords in your original language to your website content is an easy task; however, adding keywords to your website in multiple languages is much more complicated. Since keywords differ from one language to another, you have to search carefully for the keywords your target customers use in search engines. You have to keep in mind also a very important factor which is that not all countries use Google search, others use Baidu, Yandex, Bing, and Naver.

Localize Your Content

If you plan to have content that is available in multiple languages, translation only will not achieve your expansion goals. Approaching new customers and driving more traffic to your website will only be accomplished through localization. Localization is the adaptation of your text, message, images, videos, and colors to match the linguistic and cultural backgrounds of target audiences.

Hence, when you localize your content, it will look natural for target customers and you will gain their loyalty so quickly.

At Torjoman, we allow making alterations according to each language to help you boost local engagement and reach new customers.

Select the Best Translation and Localization Software

Using cutting-edge technologies in translation is essential to ensure a seamless process. Thus, you have to choose a single platform to track everything about your translation and localization projects to accelerate the process and foster collaboration among different teams.

Summing Up

If you wish to crack new markets and establish a solid international presence, applying an effective multilingual content marketing strategy will be your ultimate key to success.

Torjoman helps you penetrate new markets by offering top-notch translation and localization services. Having more than 25 years of experience in translation and localization, we guarantee you a successful global reach. Get an instant quote now!

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